As part of a brand refresh, The University of Cincinnati needed an anthem that could serve as a rally cry for not only current students, but for the future graduating classes and their families.
Two simple words. To the University of Cincinnati, these words signify much more. As a global leader in co-op education at an urban core, we looked to create a brand theme that would uphold the expectations of a long-trusted institution while delivering a sound that would speak to incoming students — inspiring the next chapter of their lives.