University of Cincinnati "Do More"

About Project

As part of a brand refresh, The University of Cincinnati needed an anthem that could serve as a rally cry for not only current students, but for the future graduating classes and their families.

Live Project
Brand Music
University of Cincinnati
August 2016

Do More

Two simple words. To the University of Cincinnati, these words signify much more. As a global leader in co-op education at an urban core, we looked to create a brand theme that would uphold the expectations of a long-trusted institution while delivering a sound that would speak to incoming students — inspiring the next chapter of their lives.

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