The Ball Aluminum Cup | Party Starts Here

About Project

A leader in sustainable aluminum beverage packaging, Ball developed infinitely recyclable aluminum cups in response to their consumer’s need for more sustainable products. We at Gwynne developed the brand’s theme music to get the “party started.”

Live Project
Sonic Branding
The Ball Corporation
May 2021

The "Party Starts Here" Sound

For Ball’s all new recyclable Aluminum Cup, the Gwynne team was tasked with writing an original theme for a party that never stops. Pop-Disco track, “The Party Stops Here” features electric guitar grooves, disco beats, synthesized vocals and even a synth made from sampling the cup itself! The additional sound design and SFX brings the spot to life.

Check out how the cups went from sustainable to musical.

How We Work

Learn more about our creative process

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Let’s create something great together