Gillette "War Paint Radio"
About Project
Created for Gillette Deodorant, "War Paint" taps into elements from the 80's revival movement giving it the appropriate edge and nostalgia for their target consumer.
Live Project
Don't Sweat It, Gillette It
The creation of original branded music targeting specific consumer sets, is a strategy that can increase recall, create a lasting bond, and delight the consumer in new and exciting ways.
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