Secret Deodorant "For The Moms"

About Project

We partnered with Secret Deodorant to compose an original score highlighting their “All Strength, No Sweat” campaign starring Serena Williams, Swin Cash and Alex Morgan. Led by female writer and producer, Mia Carruthers (Gwynne Sonic Creative), this score builds upon the brand’s previous compositions to aid with recall and memorability.

Live Project
Brand Music
Secret Deodorant
May 2020

All Strength, No Sweat

The Secret woman is “All Strength, No Sweat” — making their partnership with spokeswoman and tennis legend Serena Williams, a perfect fit. Joined by NBA New Orleans Pelicans’ VP of Operations, Swin Cash and U.S Women’s National Soccer Team star, Alex Morgan, Williams appears in Secret’s recent campaign for Mother’s Day honoring the strong women (and womxn) in our lives who have taught us what not to sweat, so that we can show our strength.

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