Every brand wants to drive a deeper relationship with their consumers. They want to be a love mark. Music and sound are amongst the most powerful tools in evoking a desired emotional response. Most brands are using music and sound in their content and across consumer touch points — but the opportunity to deploy ownable sound both strategically, and meaningfully, still exists.
Our proprietary tool, Brandsonics™ helps us uncover a brand’s true sound. Our process digests the brand fundamentals and prime prospect, combining these inputs with music theory and current trends, to create the blueprint (or sonic strategy) for an on-equity sonic identity. We then get to work, crafting a customized suite of sonic assets such as an audio logo/mnemonic, brand anthem, custom sound fx, and an original music catalog for cohesive use across all consumer touch-points.
Being heard in the marketplace starts with the development of how your brand appropriately utilizes sound, how you can stand out and why it works on a sonic level.
From audio logos, brand themes and music catalogs to environmental treatments, voice guides, and sonic UX — these elements drive your brand’s desired emotional connection at every consumer touchpoint.
Ownable, original music created exclusively for your brand. This provides content creators with the flexibility needed to reinforce your brand sonically across all marketing platforms. It’s your “album,” play it where you want.
Your Sonic UX augments your user interface, provides insight into your user’s actions, and polishes the overall experience. Interface sounds should be iconic extensions of your sonic brand.
Voice guidelines are a set of standards that define the specific characteristics required from voice talent for your sonic brand. They are utilized to provide seamless consistency across touch points including voiceover casting, call center scripts and retail training.
Podcasts deliver a brand’s message directly to its consumer in a one-on-one setting. This creates a unique opportunity for brands to create a deeper bond with their audiences.
We take on clients of all sizes.
Reach out to talk to us about anything sound or music-related.