Sonic Branding

Music tells us how to feel.
It doesn't ask.

Every brand wants to drive a deeper relationship with their consumers. They want to be a love mark. Music and sound are amongst the most powerful tools in evoking a desired emotional response. Most brands are using music and sound in their content and across consumer touch points — but the opportunity to deploy ownable sound both strategically, and meaningfully, still exists.

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A QUALIFIED, STRATEGIC APPROACH

Gwynne Sound is helping brands think strategically about sound. We are musicians, marketers, composers and sound engineers. We were born from the desire to bring brand and consumer closer together through a qualified, strategic approach that removes subjectivity from music, sound and voice selection — while helping brands create their own unique, ownable, and iconic sonic identity.

STRATEGIC APPROACH

Our Proprietary Tool

Our proprietary tool, Brandsonics™ helps us uncover a brand’s true sound. Our process digests the brand fundamentals and prime prospect, combining these inputs with music theory and current trends, to create the blueprint (or sonic strategy) for an on-equity sonic identity. We then get to work, crafting a customized suite of sonic assets such as an audio logo/mnemonic, brand anthem, custom sound fx, and an original music catalog for cohesive use across all consumer touch-points.

Measurement & Benchmarking

With the goal of removing subjectivity from the creation process, we rely on AI tools, industry benchmarking, and research feedback to guide the decision making process. This ensures that we create the right emotional connection with the consumer.

WE’RE COMMITTED TO CREATING SONIC WORK THAT SPARKS A REAL HUMAN EMOTION, WHILE SEAMLESSLY DRIVING A DEEPER, MORE GENUINE BOND BETWEEN CONSUMER AND BRAND.

BRAND INTEGRATION

We work directly with a brand, or through an agency partner. When working through an agency partner, they maintain the client services role while Gwynne Sound manages the rest. White-labeling us is also an option. The culmination of our work helps agency creative teams strengthen the relationship with their respective clients and make the job of selecting music, sound and voice easier, faster and more strategic.

Services

Sonic Strategy

Being heard in the marketplace starts with the development of how your brand appropriately utilizes sound, how you can stand out and why it works on a sonic level.

Sonic Branding

From audio logos, brand themes and music catalogs to environmental treatments, voice guides, and sonic UX — these elements drive your brand’s desired emotional connection at every consumer touchpoint.

Brand Music

Ownable, original music created exclusively for your brand. This provides content creators with the flexibility needed to reinforce your brand sonically across all marketing platforms. It’s your “album,” play it where you want.

Sonic UX

Your Sonic UX augments your user interface, provides insight into your user’s actions, and polishes the overall experience. Interface sounds should be iconic extensions of your sonic brand.

Brand Voice

Voice guidelines are a set of standards that define the specific characteristics required from voice talent for your sonic brand. They are utilized to provide seamless consistency across touch points including voiceover casting, call center scripts and retail training.

Podcast

Podcasts deliver a brand’s message directly to its consumer in a one-on-one setting. This creates a unique opportunity for brands to create a deeper bond with their audiences.

Portfolio

Our Recent Work

Your Next Step

Are you ready to be heard?

Contact Us

We take on clients of all sizes.
Reach out to talk to us about anything sound or music-related.

info@gwynnesound.com
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