Podcasts

Connect with your audience one-on-one


Podcasts deliver a brand’s message directly to its consumer in a one-on-one setting. With broadening appeal and strong listener engagement, brands can connect with their audience in a direct and personalized way.

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Build Your Brand's Audience

Podcasts deliver a brand’s message directly to its consumer in a one-on-one setting. With broadening appeal and strong listener engagement, brands should be looking to them as a more personalized way to connect with audiences who are maxed out on visual inputs.

Weekly Podcast Listening

TOTAL US POPULATION 12+
% LISTENED TO A PODCAST IN LAST WEEK
Source: Nielsen Scarborough Podcast Buying Power, November 2020 (USA+) Total US adults 18+ vs. monthly podcast listeners.

Podcast Listening Overall

TOTAL US POPULATION 12+
% LISTENED TO A PODCAST
Source: Nielsen Scarborough Podcast Buying Power, November 2020 (USA+) Total US adults 18+ vs. monthly podcast listeners.

Podcast Listener Diversity

TOTAL PODCAST LISTENERSHIP
Source: Nielsen Scarborough Podcast Buying Power, November 2020 (USA+) Total US adults 18+ vs. monthly podcast listeners.

They're Listening

Podcast listenership has continued to grow steadily each year since 2013. The current estimate for listenership in the U.S. is 162 million with a staggering 80 million weekly listeners. Amongst this ever-growing listenership, we also see a diverse audience.

WE’RE COMMITTED TO CREATING SONIC WORK THAT SPARKS A REAL HUMAN EMOTION, WHILE SEAMLESSLY DRIVING A DEEPER, MORE GENUINE BOND BETWEEN CONSUMER AND BRAND.

HOW WE WORK

We work directly with a brand (individuals are brands too!), or through an agency partner to develop a strategic and unique podcast to suit your goals and delight your target audience. From ideation to publishing — and everything in between.

Services

Concepting & Strategy

From ideation to podcast strategy and podcast formatting — nailing the “big idea” is everything. Our expert podcast team is constantly listening and researching to help you develop a podcast that’s relevant to your business or brand AND accomplishes your goals.

Recording & Editing

Whether you’re recording in person in our Cincinnati-based podcast studio, or remotely with equipment shipped to you, our podcast engineers ensure top-notch quality and audio capture. Taking notes along the way, our editing process is efficient and smooth — delivering a polished, professional sound for your podcast.

Podcast Music

Original or licensed, your podcast’s theme music is incredibly important! It’s often the first, and last, sound your audience hears — and it needs to be on-brand, unique and something your audience wants to listen to over and over again. As music and sound experts, we’ll guide you through the process whether we create something original in-house, or select the perfect licensed track.

Publishing

“Podcast publishing is just hitting a button, right?” Well, it’s not all that simple. If you want dynamic ads placements, flexibility in your podcast’s show links and content, and meaningful podcast listener data — you’ll need a platform that can do it all. We work with a robust podcast publishing platform, distributing your show to all major streaming platforms.

Dynamic Ad Placement

“How do I monetize my podcast?” This is a question we get every day. It starts by having an excellent concept, the right format, compelling content, consistent release schedule, marketing strategy… the list goes on. BUT, once your podcast is humming and the audience is there — the next step is finding sponsorship partners. We can insert ads and messages into current OR archived episodes at any time to maximize your podcast advertising dollars.

Data & Analytics

Within that podcast publishing platform, there are robust features that offer key listener insights. The user dashboard provides access to your podcast data and our podcast team can help you make sense of it. Whether that’s identifying listener drop-off or making suggestions for content evolution, we take a proactive approach to keeping your listeners engaged.

Portfolio

Our Recent Podcasts

Your Next Step

Are you ready to be heard?

Contact Us

We take on clients of all sizes.
Reach out to talk to us about anything sound or music-related.

info@gwynnesound.com
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