Sonic Identity
Bringing the REAL to Virtual Reality
With the real Matrix in the not so distant future, how can we make this apocalyptic deathtrap sound like the life we once had?
Does Your Political Bias Determine Your Music Use?
A recent audit of sound in broadcast news shines a light on the strategy behind network music selection.
For Better or Worse: Your Environmental Sound is Affecting Consumer Behavior
Whether you know it or not, the music and sound levels of your retail space are doing something to your consumers. The question is... Is it doing the right thing?
